For wholesalers and distributors
RouteFlow is software for businesses that sell to stores. Take the order, send the bill, and see who paid.
14 days free. No card needed.
Buy, sell, get paid. Then buy again. Every step is in RouteFlow.
Your daily work
How you sell
Try it with your own orders.
Start free trialYour daily work
How you sell
Then someone types it all again.
Nobody types it again.
1
A store calls, orders online, or orders what it bought last week. Each order gets that store’s price.
ORD-01042Confirmed
Corner Market · Nov 2, 2026
Sparkling water 12-pack2 boxes + 6 pcs$45.00
Spring water 24-pack3 boxes$36.00
Mixed nuts 20-pack1 box$30.00
Total$111.00
2
Turn the order into an invoice. Send it by email after the order is delivered. The items and prices come from the order.
INV-2026-0148Draft
Corner Market · from ORD-01042
ItemQtyUnit PriceAmount
Sparkling water 12-pack2 boxes + 6 pcs$18.00$45.00
Spring water 24-pack3 boxes$12.00$36.00
Mixed nuts 20-pack1 box$30.00$30.00
Subtotal$111.00
Balance due$111.00
3
If you deliver
Drivers see the stops on the web and can start or skip a stop.
Deliver with your own trucks? Select that when you set up your account, and routes and drivers are on, at no added fee. To change it later, email us.
Stop 4 / 5
Corner Market
NavigateCall
Orders
Order 1042Out for delivery
Start stopSkip
4
Record the check. The balance goes to zero, and you see who still owes you.
INV-2026-0148Paid
Corner Market · issued Nov 3, 2026
Subtotal$111.00
Payments received$111.00
Balance due$0.00
Payment History
CheckNov 10, 2026$111.00
OrderConfirmed
Corner Market ORD-01042
Sparkling water2 boxes + 6 pieces$45.00
Spring water3 boxes$36.00
Mixed nuts1 box$30.00
Total$111.00
The order comes in.
InvoiceDraft
Corner Market INV-2026-0148
Sparkling water2 boxes + 6 pieces$45.00
Spring water3 boxes$36.00
Mixed nuts1 box$30.00
Balance due$111.00
You send it after delivery.
InvoicePaid
Corner Market INV-2026-0148
Corner MarketNov 10, 2026
Pay to Acme Foods$111.00
Balance due$0.00
Record the check. The balance goes to zero.
Deliver with your own trucks? Select that when you set up your account, and routes and drivers are on, at no added fee. To change it later, email us.
Acme Foods
Collapse
Orders
Create Order
Create a new order on behalf of a customer.
Customer
Corner Market
Requested Delivery Date (optional)
Nov 3, 2026
Products
Sparkling water 12-pack
$18.00 / box · $1.50 / piece
2 boxes + 6 pcs
1 box = 12 pcs · 30 pcs total
$45.00
Spring water 24-pack
$12.00 / box
3 boxes + pieces
1 box = 24 pcs · 72 pcs total
$36.00
Mixed nuts 20-pack
$30.00 / box
1 box + pieces
1 box = 20 pcs · 20 pcs total
$30.00
Total $111.00
Save as draftCreate OrderAn order in RouteFlow, with sample data.
Box or piece
Each product has one record. A piece costs its share of the box price.
2 boxes + 6 pieces$45.00
Sparkling water 12-pack
$18.00 / box · $1.50 / piece
2 boxes + 6 pcs
1 box = 12 pcs · 30 pcs total
$45.00
2 boxes × $18.00 + 6 pcs × $1.50 = $45.00
Price levels
Put each store on a price level. Its orders use that price.
Lake Mart
$1.65 a piece
$19.80 a box of 12
Corner Market
$1.50 a piece
$18.00 a box of 12
Bayside Deli
$1.35 a piece
$16.20 a box of 12
Sparkling water 12-pack, sample prices.Sample prices for one piece.
Store ordering
Each store sees its own prices, your stock, and, after its first order, what it usually reorders. After a store has ordered, one tap adds its low items to the cart.
Works on a phone or a computer.
RouteFlowBuyer Portal
Your sellersAcme Foods
Shop
Browse products from Acme Foods
Search 240 products by name, SKU or barcode…
All productsYour usualsFavoritesNew this monthDeals
Sparkling water 12-pack
In stock
$18.00 per case (12/box)
+ AddSpring water 24-pack
In stock
$12.00 per case (24/box)
+ AddMixed nuts 20-pack
Low stock
$30.00 per case (20/box)
+ AddPaper towels 6-roll
Only 4 left
$9.60 per case (6/box)
+ AddYour shelfView cart
Add all low to cart (3)
Running low
Sparkling water 12-pack
Last ordered Oct 16 · every ~14d · 3 days overdue
24 pcs (2 boxes of 12) suggestedAdd
Spring water 24-pack
Last ordered Oct 19 · every ~14d · Due today
72 pcs (3 boxes of 24) suggestedAdd
Mixed nuts 20-pack
Last ordered Oct 21 · every ~14d · About 2 days left
20 pcs (1 box of 20) suggestedAdd
Counter sales
Scan, record the payment, print a receipt.
Sell at a counter? Select that when you set up your account, and counter sales are on, at no fee. To change it later, email us.
Counter saleToday’s salesPark
Walk-in customer
Scan or type an item
Sparkling water 12-pack · 1 box of 12
$18.00 / box · $1.50 each
$18.00Mixed nuts 20-pack · 2 pcs
$30.00 / box · $1.50 each
$3.00Subtotal$21.00
Total$21.00
CashCardCheckOn account
Exact$20$50$100
Amount tendered$50.00
Change$29.00
Complete & show receipt
Acme Foods
Receipt
Sparkling water, 1 box18.00
Mixed nuts, 2 pcs3.00
Total21.00
Cash50.00
Change29.00
Use cases
Every trial includes all of these.
A store calls, orders online, or orders what it bought last week.
Take orders in boxes, pieces, or both.
Set a price for one store or a group of stores. Every order uses it.
See what a store paid last time. Use that price again.
Stores see their own prices and order online.
Stores see their invoices, their payments, and where each order is.
Turn the order into an invoice. Send it after delivery. Record the check. You see who has paid and who still owes you.
See what’s owed by days late: 1 to 15, 16 to 30, 31 to 45, or more than 45.
Email a store its statement, or save it as a PDF.
Remind a store about an invoice it hasn’t paid.
Recorded, deposited, cleared, or bounced. If a check bounces, the invoice opens again.
Record part of an invoice, one payment across invoices, or money paid early.
Set your tax rate. Orders add it. Tax-exempt stores pay none, and you keep their certificates.
Send an estimate first. Repeat an invoice on a schedule.
Take goods back. Give store credit. Give cash back if the invoice is paid.
Goods go into stock. See what you owe.
See what you have, box by box.
One page for each customer, with a credit limit. Send customers email notices.
Bookkeeping reports and analytics.
Import your products from a CSV file. You can undo the import for 24 hours, unless a product is already on an order.
Buy from your suppliers. Goods go into stock.
See what you owe.
Take goods back. Give store credit. Give cash back if the invoice is paid.
See your sales, your profit, and who owes you.
Tell us when you set up your account. No fee.
Scan, record the payment, print a receipt.
Drivers see the stops on the web and can start or skip a stop.
Why we built it
If you’ve tried software for your business and given up, I understand why.
We built RouteFlow with wholesalers who use it every day, starting with my co-founder’s father. Many software teams have to imagine a wholesaler’s day. We live it with them.
It takes you from order to payment. If we don’t have something you need, tell us. We’ll customize it for your business at no cost.
If you’ve tried software for your business and given up, I understand why.
You sell one product by the box and by the piece. Every store wants something different. Your day is already full, and not everyone who works with you is good with technology. Software has to fit all of that, or it goes unused.
RouteFlow started with my co-founder’s father, a wholesaler. He tried several apps and services, and none of them fit the way he works. So we built it with him. Then his friends tried it. We worked on every feature with the people who use it every day, until it was the quickest way we could find to do the job.
We also looked at most of the products on the market: what they do, why they’re hard to use, and what they leave out. RouteFlow is built to fill that gap.
Many software teams have to imagine a wholesaler’s day. We live it with the people who use RouteFlow, so we know what you need.
RouteFlow runs your selling, from order to payment. You take the order, send the bill, and see who paid. When a line has 2 boxes and 3 pieces, the bill adds up right. Stores can order for themselves, each at its own price. It also covers buying, simple stock, and delivery routes.
If we don’t have something you need, tell us. We’ll customize it for your business at no cost, and we’ll tell you up front what we can do and when.
I want to be honest with you. RouteFlow is still new. It has most of what a wholesaler needs, but not everything yet, and we list what it does and doesn’t do so you can check before you start. You move your data in yourself, with CSV files, and our first customers get setup help from us by email.
We show the prices for Starter, Growth, and Scale before you start. Try it with your own orders for 14 days, with no card. If it doesn’t fit the way you work, tell us at hello@routeflow.info. We reply within one business day.
Dr. Najath AkramCo-founder
Pricing
Pay for a year and get 2 months free.
From
$99a month
or $990 a year
For a small wholesaler moving off paper and texts.
100 customers included
From
$249a month
or $2,490 a year
For a wholesaler with many store buyers.
250 customers included
From
$499a month
or $4,990 a year
For a wholesaler with a long list of stores.
500 customers included
Price
Custom
Based on your size.
For wholesalers with the most customers.
Unlimited customers
Every trial starts on Starter, 14 days free. No card needed.
Need more than Scale? Email hello@routeflow.info about Enterprise.
| Plan | Customers | From, a month |
|---|---|---|
| Starter | 100 | $99 |
| Growth | 250 | $249 |
| Scale | 500 | $499 |
| Enterprise | Unlimited | Custom |
The plans differ by how many customers and logins they include. Scale and Enterprise also get regulated items at no fee.
Every trial includes all the use cases.
Software for businesses that sell to stores. Take orders, send invoices, and get paid.
Wholesalers and distributors who sell to stores. We built it with a wholesaler who buys from other wholesalers and delivers to retailers.
Starter is $99 a month, Growth is $249, and Scale is $499. The plans differ by how many customers and logins they include. Scale and Enterprise also get regulated items at no fee. Pay for a year and get 2 months free.
No. Every trial starts on Starter and runs for 14 days.
Yes. Import customers, products, invoices, payments, and stock from CSV files. You can undo a product import for 24 hours, unless a product is already on an order.
Yes. Download your customers, products, orders, invoices, and payments as CSV files. Orders and invoices download as summaries, without line items, up to 1,000 rows at a time. See what you can download.
Not directly. RouteFlow doesn’t connect to QuickBooks, Xero, or Zoho. Move data with CSV files.
It doesn’t keep stock in separate warehouses, keep a general ledger, or connect by EDI.
Stores and drivers use a web browser on a phone or a computer. Drivers see the route and the stops, and can start or skip a stop.
More questions? Email hello@routeflow.info.
